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Alludens is the Latin moniker for ‘sporting’ and is the axis on which we are positioned.

Alludens is a London based automatic watch label championing modern sporting design. We combine contemporary sporting style & aesthetics with a laser focus on quality and componency to create Sports-Luxe wristwatches.


Our segment is the £350 Automatic market and we are proud to offer value to discerning customers searching for watches that are expertly made without being overpriced, faux vintage or (overly) function driven. 

Alludens watches offer ultra slim case profiles with a clean sporting dress watch design ordinance.

This is our axis: combining contemporary luxe sporting design with classic dress watch sizing.

We are particularly proud of the low profile casing design which took 9 months to perfect and 4 rounds of tooling and the exceptional dial quality finishing and subtle sporting detail. 

 We believe the Marque to be the slimmest Automatic on the market using 9039 Calibre combined with box crystal sapphire and thus puts Alludens in the niche league of sub 10mm total Automatic watch depth (caseback to glass.)